Graphic Designers… I want to see more of this and less 2D decoration. Btw, the read text reads: your spare change, his life saving water. Oh, it also rhymes if you say it in Mandarin. Oh, one more joke. What’s the most awkward place to meet a homeless person? When you are on your way to a Coinstar.

Logo designed for BloomSky Health, a start up health information technology company.

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One of my few all flash sites, also one of the first that utilizes xml for it’s navigation, loading of external images and text files. You can check them out here.

Instructor: Ryan Clifford

Project: 1: Binary Typographic Poster Design

Criteria: The two posters must be conceptually dependent upon one another. They may also be physically dependent upon one another. Poster must be purely typographic. Paper may count as third color. You may only use the Typeface Helvetica for your solutions. NO other typefaces maybe used for this project. Poster must have THREE levels of hierarchy. Drawing the view in, keep them there, then reward their viewing with detailed subtlety.

Audience: Design professionals. This will be viewed by a sophisticated design audience.

Solution: After learning about the history of Helvetica and watching the movie Helvetica by Gary Hustwit. I came to the conclusion that: 1. helvetica is widely used, perhaps over used. 2. It is a beautiful typeface, which not only let to its wide usage, but its simplicity made it a design default (I am guilty of it, although it’s a bit tricky for online solutions). My posters represent these 2 ideas in poetry. Love helvetica expresses its beauty and neutrality, which is why people love it. Hate helvetica expresses its wide use, especially by government and big corporations. Check them out Below. You can also download the pdf version of Love and Hate.

Poster 1: Love Helvetica


Follow the link to see the Hate poster. Read more >>

Poster design project at MICA. This is an experimental piece for me to study adobe illustrator.

Spot Ink Company, MICA 2007